Boulder, Colorado, July 2014- Stages® Cycling is pleased to announce a new partnership with South African distributor Omnico as the latest installment of its international expansion for 2014.

Omnico will exclusively sell and distribute Stages Cycling products within Southern Africa (South Africa, Namibia and Botswana). This latest appointment puts Stages Cycling and the Stages Power meter into four, key, global markets for 2014, including: South Africa, the UK and Ireland, Australia and New Zealand and continental Europe.

“As the International expansion of Stages Cycling and Stages Power meters continues to advance, we are excited to partner with Omnico in the South African market,” said Eric Jaworsky, Stages Cycling’s VP of sales. “Over the course of the past year, we have seen unbelievable interest from the cycling community in South Africa. Omnico has all of the ingredients that we look for in a distributor, and without a doubt will represent and support our power meters at the highest level.”



Omnico is an established distributor for more than a dozen cycling and electronics brands in South Africa.  Its prowess in supporting the cycling industry for over 27 years gives them the ability to offer the same category leading customer support Stages Cycling strives to offer across the globe.

“Stages Cycling is certainly the perfect fit for us at Omnico,” said Alan Hodson, Omnico CEO. “When we added GoPro to our range of premium cycling brands like Cannondale, Fox, Giro and more, it meant we needed to be more consumer centric and be in a position to deal with consumer queries with regards to electronic lifestyle products. This service, together with our cycle dealer distribution network and warehousing infrastructure, means that we can do justice to a globally successful brand like Stages Cycling—which strategically requires keeping in touch with the consumer.”

In its second year in the global market the crank-based Stages Power meter is making power-based training available to all types of riders through unique design, low weight, and an economical price point. The Stages Power meter, which was launched in North America in 2012, is sold factory installed — by Stages Cycling, in Boulder, CO USA — to aluminum crank arms throughout the Cannondale, FSA, Shimano, and SRAM ranges.

Stages Power meters will be available in Southern Africa in September, through Omnico; prices will range between R9500 and R12000 retail, depending on crank make and model selected.


Source: Omnico South Africa

Leave a Reply