Omnico South Africa (Pty) Ltd is proud to announce that it has been awarded the distribution rights for Crankbrothers in Southern Africa with effect from 5 August 2014.

Crankbrothers, the US brand of premium mountain bike pedals, wheels, components, tools and pumps, have mutually agreed to follow different strategies with Bicicletta, their current partners in this region. We at Omnico appreciate the efforts that Bicicletta have put into the Crankbrothers brand and the passion with which they have managed, distributed and built product awareness within this market.



Crankbrothers cited that the new distribution arrangement was motivated by the highly dynamic and fast evolving state of the cycling industry. Crankbrothers is certain that the new distribution partnership will provide the best possible support to their network of dealers.

”After being approached by Crankbrothers to handle their distribution, we at Omnico evaluated the market and concluded that we were in a position to add value to the Crankbrothers range by offering marketing and distribution within our existing business model.

We look forward to providing cycle dealers and cyclists alike with this superb range of premium products”.


Source: Omnico South Africa

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