On 1 February 2021 Specialized Paarl opened its doors to the public in the midst of the Covid-19 Pandemic. Set in a converted wine cellar on a working wine and fruit farm the Specialized Paarl store nestles beneath the magnificent backdrop of Paarl Mountain. The name Paarl comes from the Dutch, “Parel” for Pearl from the granite outcrop that crests the mountain overlooking the town. From the converted wine cellar, huge glass windows offer panoramic views of the Paarl valley and the Du Toitskloof mountains in the distance, reminding customers of the endless potential for adventure that lies in wait. Check out the video for a tour of the new store!

Paid partnership with Specialized