Santa Cruz is a relatively small bike brand that lets its bikes do the talking. Some years it launches no new models and other years its launches a whole bunch. Just a couple of months ago, Santa Cruz took the big leap into eBikes with the launch of the Heckler, much to the disdain of many purists. Then this week it launched the new 5010, a playful 130mm-travel 27.5-inch wheel trail bike that’s been significantly overhauled. We love the way they presented the fourth generation of the 5010 to the world in this clever, unforgettable video: