ONE START LINE, MANY JOURNEYS: WHY #SHEUNTAMED STILL MATTERS
Absa’s award-winning #SheUntamed movement continues to redefine what progress looks like for women in mountain...
WHAT MAKES WOMEN WANT TO TAKE ON THE ABSA CAPE EPIC?
“I am not Epic material. Not everyone is made to ride and complete an Absa...
WHY ABSA’S #SHEUNTAMED CAPE EPIC DAY TRIPPERS IS IMPORTANT
The Absa Cape Epic is undoubtedly the pinnacle of endurance mountain biking in the world....
ABSA EXTENDS ITS #SHEUNTAMED REACH BEYOND THE ABSA CAPE EPIC
After five years of successfully creating opportunities and supporting women at the Absa Cape Epic...
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#SHEUNTAMED’S 20FOR20 IN 2024 – HIT OR MISS?
If you have been following the journey of the #SheUntamed movement, you would have noticed...
ABSA #SHEUNTAMED EMPOWERS MORE WOMEN FOR 20TH ABSA CAPE EPIC
The preparations for the 2024 Absa Cape Epic are in full swing and this year,...
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LEGACY RIDE4HOPE 2023: REDUCING THE BRUTAL, ENHANCING THE BEAUTIFUL
Riding bicycles alone symbolises independence and freedom. Riding bicycles together unites people like nothing else...
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WAS THE 2023 ABSA SHEUNTAMED CAPE EPIC INITIATIVE A SUCCESS?
I have followed the Absa #SheUntamed initiative since its inception. Initially, I was very skeptical....
LAUNCHING TREAD FEMME
Because TREAD has always had a woman, co-founder Joanne Badenhorst, helping navigate the brand since...
ABSA CAPE EPIC DAY TRIPPERS EXPERIENCE AWAITS SPORTS SCIENCE BOSS
Phathokuhle Zondi is the CEO of the Sports Science Institute of South Africa (SSISA), where...
