Paid partnership with Specialized South Africa

Earlier this year, Cycles Direct, also known as Specialized West Coast, re-opened their doors and welcomed customers into their new retail space in Sandown Retail Crossing.

The store has a long history with the Specialized brand stretching back well before the current subsidiary was formed in 2012. Owner, Gina Wills, spent 21 years in the motor industry, ultimately running Audi and BMW dealerships, until her passion for cycling and vision of owning and running a premium cycling concept store saw her buy Cycles Direct in 2016 and build on the existing partnership with Specialized.

The move to a new retail space was driven by the need to expand the space and elevate customer experience. Sandown Retail Crossing is ideally positioned to serve a growing cycling community in the rapidly expanding residential suburbs around Parklands and Tableview. With quick and easy access from West Coast Road, an artery connecting the suburbs to the CBD, and plenty of secure parking, it is easier than ever for city-bound commuters to drop off and collect bicycles, or just stop in to browse.

The store is uniquely positioned to serve a variety of riders. A Velosolutions pump track at the Generations school just one kilometre away attracts youngsters looking to play and hone their skills, while the Tygerberg MTB Club trail network, one of the largest and most successful mountain bike trail networks in the country, is just a ten-minute drive away. Finally, the cycle lane between Blouberg and Cape Town CBD is an iconic route for roadies headed towards Atlantic seaboard climbs or just spinning their legs and taking in the view.

The new store is more than just a bike shop: it serves as a one-stop shop for active people, with a physio, bio kineticist, and dietician all practicing in-store. Pilates classes are also hosted twice a week. The Seattle coffee bar at the entrance of the store sees to all customers caffeine requirements, while providing a comfortable space to relax and chat or catch up on emails.

The most notable feature of the new store is the airy and welcoming space, with easy access to the workshop for anyone seeking advice from the technicians or a quick fifteen-minute fix. The experienced and friendly sales team are always on hand and ready to point you in the right direction whether you need specific technical guidance or are just browsing.

The Retül Fit room is equipped with a state-of-the art Retül Vantage 3D motion capture fit system, to make sure you are perfectly set up on your bike: comfortable and able to eke out every last watt when you need it.

If you are passing through the area pop in for a coffee and a chat with Gina and the friendly and experienced team. The store is open from 09:00 to 18:00 during the week and from 09:00 to 14:00 on Saturdays.

Specialized West Coast

Shop 10, Sandown Retail Crossing, Sandown Road, Table View

Telephone: +27 21 036 2800

Instagram: @cyclesdirect




Paid partnership with Specialized South Africa