Cycle Lab, South Africa’s leading cycling retailer, is excited to launch the Marvel Kids Club – a new initiative built around the belief that cycling should be fun, affordable, and accessible for every child. Powered by Marvel, a trusted South African brand known for high-quality kids’ bikes, the club helps young riders get started – and keep going – without parents having to constantly reinvest in new bikes as their children grow.
Paid partnership with Cycle Lab
Children grow quickly, and so do their cycling needs. What fits today might be too small six months from now. This is where the Marvel Kids Club stands out: it isn’t just about teaching kids to ride, it’s about making the journey sustainable and cost-effective for parents.
When you purchase a Marvel kids’ bike through Cycle Lab, you’re not just buying a bike – you’re buying into a long-term cycling solution. As your child outgrows their Marvel bike, you can trade it in for a larger size, and receive credit toward the next one. It’s simple, budget-friendly, and ensures your child always has a properly fitted bike that matches their current stage of development.This approach means less waste, less financial pressure, and more time spent doing what matters – riding as a family.
WHAT IS THE MARVEL KIDS CLUB?
The Marvel Kids Club supports this value-driven cycling experience by offering a welcoming space for children aged 5 to 12 to learn, ride, and grow their love for cycling. Through scheduled test-ride sessions hosted at Cycle Lab’s retail hubs, kids learn essential skills – from balance and braking to safety and trail etiquette – in a fun and supportive environment.
While the club itself is packed with value (including expert coaching, structured progression, and supported test-rides), it’s the flexible bike ownership model that sets the Marvel offering apart. Parents no longer need to worry about finding the right bike every time their child hits a growth spurt – Marvel and Cycle Lab have it covered.
HERE’S HOW IT WORKS
· Purchase any Marvel kids bike at Cycle Lab or CWC
· Register for the Marvel Kids Club through MyCycleLife
· Redeem two free service vouchers on your child’s bike
· Get trade in assistance with the purchase of a new, appropriately sized Marvel kids bike
You can purchase any Marvel kids bike from balance bikes up to 26-inch wheel bikes for boys or girls to qualify for membership.
WHY IT MATTERS
For parents, this is a game-changer. Buying a bike for a growing child often feels like a short-term investment, but with the Marvel trade-in system, it becomes a smart, scalable investment. Not only do you get quality bikes designed for young riders, but you also gain peace of mind knowing that upgrading is easy, affordable, and supported by South Africa’s most trusted cycling retailer.
Kids benefit by always riding a bike that fits correctly and suits their current skill level. This leads to safer, more enjoyable rides and boosts confidence as they learn. The Marvel Kids Club adds an element of fun, community, and structured learning, helping kids fall in love with cycling from an early age.
Join the Marvel Kids Club and take advantage of Cycle Lab’s innovative trade-in model – because kids grow fast, and their bikes should grow with them.
