TREAD Media is an independent digital media brand aimed at creating insightful content that’s useful to South African mountain bikers.
Established in 2009, TREAD media creates and publishes content that adds value to South African mountain bikers of all levels; and offers an authoritative voice when it comes to riding trails, racing events, analysing industry trends and news and profiling inspirational people in mountain biking.
TREAD media includes a website, emailer and social media accounts on Facebook, Twitter and Instagram, all of which is managed by founders Joanne and Sean Badenhorst.