Saturday , 11 July 2020

 
SANTA CRUZ GETS PLAYFUL WITH 5010 LAUNCH VIDEO

SANTA CRUZ GETS PLAYFUL WITH 5010 LAUNCH VIDEO

Santa Cruz is a relatively small bike brand that lets its bikes do the talking. Some years it launches no new models and other years its launches a whole bunch. Just a couple of m ...

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EBIKES ARE HEAVY. YES, BUT THEY’RE STILL AGILE

EBIKES ARE HEAVY. YES, BUT THEY’RE STILL AGILE

We know eBikes are heavier. Santa Cruz’s Heckler weighs just over 21kg, on the lighter end of most ‘regular’ eBike weights, but still a bag and a half of dog cubes heavier than a ...

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SANTA CRUZ HECKLER: THE LAUNCH AND THE BACKLASH

SANTA CRUZ HECKLER: THE LAUNCH AND THE BACKLASH

On 11 February 2020, Santa Cruz launched its first eBike, the Heckler. The move says a lot about Santa Cruz; the polarised reception says a lot about Santa Cruz’s (largely US) mar ...

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